Instagram Business vs Creator Accounts: Pros & Cons Compared

Instagram has become an essential platform for businesses and content creators looking to expand their reach, engage with their audience, and drive results. With over 1 billion monthly active users, Instagram offers tremendous potential for growth.

However, choosing the right account type is important for success.

At Social Think, we understand the importance of leveraging the right Instagram account to achieve your goals. In this article, we’ll dive into the differences between Instagram business and creator accounts, helping you make an informed decision.

Instagram Account Types: Personal, Business, and Creator

Instagram offers three main account types: personal, business, and creator.

Each type comes with its own set of features and benefits.

1. Analytics: Business and creator accounts have access to Instagram Insights, providing valuable data on audience demographics, content performance, and more. Personal accounts do not have this feature.
2. Access to Meta Business Suite: Business and creator accounts can use Meta Business Suite to manage their Instagram presence alongside their Facebook Page. This streamlines social media management.
3. Contact Buttons: Business accounts can display contact information like email and phone number on their profile. Creator accounts have limited options for contact buttons.
4. Action Buttons: Both business and creator accounts can add action buttons like “Book Now” or “Reserve” to their profile, driving leads and conversions.

Instagram Business Account

What is an Instagram Business Account?

An Instagram business account is designed for brands, retailers, and local businesses looking to leverage Instagram for marketing and sales.

Who is the Business Account For?

Business accounts are ideal for established brands, small businesses, and anyone selling products or services on Instagram.

Key Features and Benefits of Business Accounts

• Detailed insights and analytics
• Contact information on the profile
• Instagram Shopping to create shoppable instagram posts
• Access to Instagram ads
• Ability to run promotions

Instagram Creator Account

What is an Instagram Creator Account?

Creator accounts are designed for content creators, influencers, public figures, and artists looking to build their brand on Instagram. If you want to learn how to become an Instagram influencer, a creator account can help.

Who Should Use an Instagram Creator Account?

Creator accounts are a good fit for individuals focused on content creation and audience engagement, such as bloggers, photographers, musicians, and more. There are various types of social media influencers who can benefit from a creator account.

Features of Instagram Creator Accounts

• Detailed insights and analytics
• Flexible profile display options
• Access to Instagram’s music library for Reels and Stories
• Monetization tools for partnering with brands
• Streamlined messaging with Primary and General inbox categories

Instagram Business Vs Creator Account: Key Differences

While business and creator accounts share some similarities, there are key differences to consider when choosing between the two.

1. Analytics and Insights: Both Creator and Business accounts offer in-depth analytics on post performance, audience demographics, and engagement metrics. Access this valuable information by selecting the “Professional dashboard” bar on your profile or navigating to the “Insights” tab in the menu. These analytics empower users to enhance their content strategy and gain a deeper understanding of their audience. However, creator accounts have access to more granular data on audience growth, content performance, and engagement.
2. Profile Customization Options: Creator accounts have more flexibility in customizing their profile display and categories.
3. Access to Music: Creator accounts have more flexibility in customizing their profile display and categories.
4. Monetization and Brand Partnerships: Creator accounts have tools designed specifically for monetization, such as the Branded Content tool and the ability to set up a Creator Shop. Creator and Business accounts come with access to Meta Business Suite (formerly Creator Studio), which is described as a “one-stop shop where you can manage all of your marketing and advertising activities on Facebook and Instagram.”
5. Third-Party App Integrations: Business accounts can integrate with third-party tools like Sprout Social to schedule posts and social media management. Creator accounts have some limitations on API access.

How to Switch to a Business or Creator Account on Instagram?

Switching to a business or creator account is a simple process that can be done in just a few steps.

Switching to a Business Account

• Go to your profile and tap the three lines in the top right corner
• Tap “Settings” then “Account“
• Tap “Switch to Professional Account“
• Choose “Business“
• Connect to your Facebook Page (optional)
• Add contact information and select a business category
• Tap “Done“

Switching to a Creator Account

• Go to your profile and tap the three lines in the top right corner
• Tap “Settings” then “Account“
• Tap “Switch to Professional Account“
• Choose “Creator“
• Select a category that best describes your content
• Tap “Next” and “Done“

So Which is Better? Instagram For Business or Instagram Creator?

The answer depends on your goals and how you plan to use Instagram.

At Social Think, we recommend business accounts for brands and businesses focused on driving sales and leads through Instagram. Creator accounts are better suited for individuals building a personal brand, creating content, and engaging with their community.

Ultimately, both account types offer valuable features for growing your Instagram presence. To achieve success on the platform, align your account type with your goals by comprehending the distinctions.

FAQ’s:

Can a Business Use a Creator Account on Instagram?

Yes, a business can use a creator account, but they may miss out on features like contact buttons and third-party integrations more tailored to businesses.

What Happens When Switching From a Business to a Creator Account on Instagram?

You may lose access to certain features like contact buttons and third-party app integrations. Your insights data will still be available.

Can I Switch Back to a Personal Account From a Business or Creator Account?

Yes, you can switch to a personal account anytime by going to your account settings.

Will I Lose Insights or Data if I Switch Account Types?

No, your insights data will still be available when switching between professional account types.

Do I Need a Certain Number of Followers For a Creator Account?

No, there is no minimum follower requirement for a creator account.

How Many Accounts Can I Have On Instagram?

You can have up to 5 Instagram accounts, but each must have a unique email address or phone number.

Conclusion

Choosing between an Instagram business and a creator account is an important decision that can impact your success on the platform.

I hope this post helped you to understand all the unique features, benefits, and differences between the two type of accounts, so you can make an informed choice that aligns with your goals.

At Social Think, we specialize in helping businesses and creators leverage Instagram to drive results. Our team of experts can guide you in choosing the right account type and developing a winning Instagram strategy.

Contact us today to learn more about how we can help you succeed on social media.