20+ Engaging Social Media Post Ideas to Boost Your Brand in 2025

In today’s fast-paced digital world, social media has become an essential tool for businesses to connect with their target audience and drive growth.

However, consistently creating engaging social media content can be challenging. That’s where Social Think comes in.

As a leading social media strategy and analytics company, we specialize in helping businesses like yours develop effective marketing strategies to achieve your goals.

To help spark your creativity, we’ve compiled a list of over 20 engaging social media post ideas that will captivate your audience and boost your brand’s online presence.

Whether you are a small business owner or a social media manager, these ideas will help you create a diverse and compelling content calendar.

20+ Social Media Post Ideas

Are you looking for new ideas for social media content? Do you want to increase engagement and improve your social media marketing? Staying active and interesting is important in today’s fast-changing digital world.

However, coming up with engaging social media posts can be tough.

That’s where we can help! We’ve put together a list of over 20 creative social media ideas for posts. These ideas can refresh your social media strategy and grab your audience’s attention! You can showcase customer testimonials and use user-generated content.

You can also focus on trending topics and promote special offers. These suggestions will help you connect more with your target audience and achieve great results.

Announcements

Sharing exciting news about your business on social media is a great way to keep your audience informed and engaged.

Whether it’s a new product launch, store opening, or significant milestone, announcements help showcase your company’s growth and success.

These posts create a sense of excitement and anticipation among your followers, encouraging them to interact with your brand.

When creating announcement posts, use attention-grabbing visuals and compelling copy to highlight the key details and benefits of your news.

Behind-The-Scenes Footage

Behind-the-scenes content offers your followers a unique glimpse into your company culture and the people behind your brand.

Sharing photos or videos of your team at work, office events, or even a typical day at the office helps humanize your brand and create a stronger connection with your audience. This type of content helps build trust and loyalty, as it shows the authentic side of your business.

When sharing behind-the-scenes footage, be sure to showcase your brand’s personality and values, and consider using Instagram Stories or live videos for added engagement.

Community News

Highlighting events, initiatives, or achievements in your local community is an effective way to show that your business is invested in making a positive impact.

Sharing community news on your social media channels shows your commitment to being a responsible and engaged corporate citizen.

This type of content helps foster a sense of community among your followers and can even attract new customers who appreciate businesses that give back.

When sharing community news, be sure to use relevant hashtags and tag any partner organizations to increase visibility and reach.

Contests and Giveaways

Running contests and giveaways on social media is a powerful way to encourage engagement, attract new followers, and boost brand awareness.

Asking participants to like, comment, or share your post for a chance to win a prize related to your products or services incentivizes them to interact with your brand and spread the word to their networks.

Contests and giveaways also provide an opportunity to showcase your products or services in a fun and exciting way.

When planning a contest or giveaway, be sure to clearly outline the rules, eligibility criteria, and prize details to ensure a smooth and successful campaign.

Polls and Questions

Polls and thought-provoking questions are excellent tools for engaging your social media audience and gathering valuable insights into their preferences and interests.

Asking for their opinions or feedback on topics related to your industry or products encourages followers to interact with your brand and feel valued as part of your community.

This type of content also helps spark conversations and can even provide ideas for future blog posts or product improvements. When creating polls or questions, keep them concise, relevant, and easy to answer, and be sure to follow up with the results and any key takeaways.

Trending Topics and Memes

Capitalizing on trending topics and memes that are relevant to your industry or target audience is a smart way to show that your brand is current, relatable, and in tune with popular culture.

Creating content that aligns with these trends can boost the chances of your posts being shared and reaching a wider audience.

This type of content also helps humanize your brand and can even showcase your company’s sense of humor.

When jumping on a trend or meme, be sure to act quickly while it’s still relevant, and always ensure that the content aligns with your brand voice and values.

Customer Testimonials

Sharing success stories and positive reviews from satisfied customers is a powerful form of social proof that can help build trust and credibility for your brand.

Featuring real-life examples of how your products or services have positively impacted your customers can give potential buyers the confidence and reassurance they need to choose your brand over competitors.

An effective strategy includes customer testimonials that also help create a sense of community and loyalty among your existing customers, as they feel valued and appreciated for their support.

When sharing testimonials on social media, be sure to use visually appealing graphics or videos, and always get permission from the customer before featuring their story.

Employee Spotlights

Employee spotlights are a great way to humanize your brand and give your audience a chance to connect with the people behind your business.

Highlighting individual team members and their unique contributions, skills, or personalities showcases the diverse talent and passion that drives your company’s success. This type of content also helps build a positive employer brand, attracting top talent and boosting employee morale.

When creating employee spotlights, consider using a mix of professional and personal details, and be sure to use high-quality photos or videos that capture their personality and enthusiasm.

Engagement Plays

Engagement plays are social media posts that encourage your followers to interact with your content by tagging friends, sharing their own experiences, or participating in challenges related to your brand or industry.

These posts are designed to boost engagement and reach, as they tap into the power of user-generated content and word-of-mouth marketing.

By creating fun and interactive prompts, you give your followers a reason to engage with your brand and share your content with their networks.

When creating engagement plays, be sure to keep them simple, relevant, and on-brand, and always respond to any comments or submissions to keep the conversation going.

Graphs Or Statistics

Sharing interesting and relevant data or statistics related to your industry is an effective way to position your brand as a thought leader and provide valuable insights to your audience.

Using eye-catching visuals like graphs, charts, or infographics can make complex information more digestible and shareable on social media.

This type of content helps establish your brand as a credible source of information and can even attract new followers who are interested in staying up-to-date on industry trends and insights.

When sharing data or statistics, be sure to use reliable sources and provide context or analysis to help your audience understand the significance of the information.

Holiday Celebrations

Acknowledging and celebrating holidays or special occasions with themed content is a great way to show that your brand is in tune with current events and cultural moments.

Creating posts that tap into the festive spirit or emotions associated with a particular holiday can help you create a sense of connection and relevance with your audience.

This type of content also provides an opportunity to showcase your brand’s personality and creativity, and can even inspire user-generated content if you encourage followers to share their own holiday experiences or traditions.

When creating holiday content, be sure to use appropriate visuals and messaging, and consider running themed promotions or giveaways to further engage your audience.

How It’s Made

Sharing behind-the-scenes videos or photos that showcase your production process or how your products are made is a powerful way to build trust and appreciation for the craftsmanship and quality behind your offerings.

This type of content provides a unique and authentic glimpse into your brand, helping to humanize your business and create a stronger connection with your audience.

By highlighting the care, expertise, and attention to detail that goes into creating your products, you can differentiate your brand from competitors and justify premium pricing or loyalty.

When creating “how it’s made” content, be sure to use high-quality visuals and engaging storytelling techniques, and consider featuring the people or technology behind your production process to add a human touch.

Industry News

Keeping your audience informed about the latest developments, trends, or innovations in your industry is an important part of establishing your brand as a go-to source for relevant and timely information.

By curating and sharing industry news on your social media channels, you demonstrate your expertise and commitment to staying at the forefront of your field.

This type of content also helps spark conversations and engagement with your followers, as they look to your brand for insights and analysis on the topics that matter most to them.

When sharing industry news, be sure to provide your unique perspective or takeaways, and use relevant hashtags to increase visibility and reach.

Inspirational Images

Sharing inspiring quotes, images, or stories that align with your brand values and resonate with your target audience is a good way to create an emotional connection and encourage engagement on social media.

This type of content taps into the aspirational and motivational aspects of your brand, helping to inspire and uplift your followers in their own lives or careers.

By curating content that reflects your brand’s mission and purpose, you can attract like-minded individuals and build a stronger sense of community around your business.

When sharing inspirational content, be sure to use high-quality visuals and compelling copy, and consider using relevant hashtags or tagging influential accounts to increase reach and engagement.

Live Videos

Hosting live Q&A sessions, product demonstrations, or behind-the-scenes tours is a dynamic and engaging way to connect with your audience in real time on social media.

Live videos create a sense of exclusivity and authenticity, as followers get to experience your brand in a more personal and unfiltered way.

This type of content also provides an opportunity for immediate feedback and interaction, as viewers can ask questions or share their thoughts in the comments section.

When planning a live video, be sure to promote it in advance, test your technical setup, and have a clear agenda or structure to keep the broadcast on track. Consider collaborating with influencers or industry experts to add value and reach new audiences.

Partnerships

Highlighting collaborations or partnerships with other brands, influencers, or organizations is a strategic way to expand your reach and credibility on social media.

By aligning your brand with complementary businesses or thought leaders, you can tap into new audiences and benefit from the halo effect of their reputation and influence.

Partnerships also provide an opportunity to create unique and valuable content, such as co-branded products, events, or campaigns.

When promoting partnerships on social media, be sure to tag and credit your partners, and consider running joint promotions or giveaways to incentivize engagement and cross-promotion.

Product Education

Creating informative posts highlighting the features, benefits, or proper use of your products is an important part of empowering your audience and positioning your brand as a helpful resource.

By providing clear and concise information about your offerings, you can help your followers make informed decisions and get the most value out of their purchases.

Product education content also helps differentiate your brand from competitors and can even reduce customer service inquiries or returns.

When creating educational posts, be sure to use a mix of visuals and text, and consider using video tutorials or infographics to break down complex topics. Use relevant hashtags and encourage followers to ask questions or share their own tips and experiences.

Promotional Content

Sharing special offers, discounts, or promotions on social media is a powerful way to incentivize your audience to take action and make a purchase.

By providing exclusive deals or limited-time offers, you create a sense of urgency and value that can drive conversions and boost sales.

Promotional content also helps keep your brand top-of-mind and rewards loyal followers for their engagement and support.

When creating promotional posts, be sure to use eye-catching visuals and clear calls to action, and consider using targeted ads or retargeting to reach the right audience.

Be sure to balance promotional content with other types of valuable and engaging posts to maintain a healthy content mix and avoid overwhelming your followers with sales messages.

Q&A

Encouraging your followers to ask questions about your products, services, or industry is a great way to build trust, demonstrate your expertise, and provide value to your audience on social media.

By hosting regular Q&A sessions or prompting followers to submit their questions, you create an interactive and engaging experience that helps humanize your brand and foster a sense of community.

This type of content also provides valuable insights into your audience’s needs, concerns, and interests, which can inform future content and product development.

When hosting a Q&A or creating an engaging Instagram post, be sure to promote it in advance, use a branded hashtag, and consider collaborating with influencers or industry experts to add credibility and reach.

Respond to questions in a timely and thorough manner, and consider repurposing the content for blog posts or FAQs on your website.

Related Content

Sharing blog posts, articles, or videos that are relevant to your audience’s interests and align with your brand’s expertise is a smart way to provide value and drive traffic to your owned channels.

Creating and sharing high-quality content that offers valuable information from your website or other reputable sources helps position your brand as a trusted resource and thought leader in your industry.

This type of content also helps keep your social media feeds fresh and engaging, as you provide a mix of original and curated content that appeals to your audience’s diverse interests.

When sharing related content, be sure to provide your commentary or insights to add value and encourage discussion. Use relevant hashtags and tag the original creators to give credit and increase visibility.

Thought Leadership

Sharing your unique perspectives, insights, or predictions about your industry is a powerful way to establish your brand as an authority and differentiate yourself from competitors on social media.

Providing thoughtful and well-researched content that addresses the key challenges, trends, or opportunities in your field shows off your expertise and vision, inspiring your followers to think differently or take action.

Thought leadership content can take many forms, such as opinion pieces, industry reports, or keynote presentations, and should always be backed up by data, examples, or personal experience.

When sharing thought leadership content, be sure to use a confident and authoritative tone, and consider using visuals or multimedia to make your ideas more engaging and shareable.

Encourage followers to share their thoughts and experiences, and be open to feedback and discussion.

Tutorials

Creating step-by-step guides or video tutorials that teach your audience how to use your products or solve common problems related to your industry is an effective way to provide value and position your brand as a helpful resource.

Breaking down complex topics into easy-to-follow instructions or demonstrations empowers your followers to learn new skills, overcome challenges, or get the most out of your offerings.

Tutorials also help build trust and loyalty, as your audience sees your brand as a partner in their success. When creating tutorials, be sure to use clear and concise language, and include visuals or screen recordings to illustrate key steps.

Use relevant keywords and hashtags to optimize for search, and consider creating a series of tutorials that cover different aspects of your product or industry.

User-Generated Content

Encouraging your followers to share photos, videos, or testimonials featuring your products or services is a powerful way to create authentic and engaging content on social media.

User-generated content (UGC) provides social proof and credibility, as potential customers see real people using and enjoying your offerings.

UGC also helps build a sense of community and loyalty, as your followers feel valued and recognized for their contributions. When sharing UGC, be sure to get permission from the original creator and give them credit for your post.

Consider running a branded hashtag campaign or contest to incentivize participation, and showcase the best submissions on your social media channels or website.

Respond to any comments or questions to keep the conversation going and show your appreciation for your followers’ support.

Motivational

Sharing motivational quotes, stories, or images that inspire your audience and align with your brand values is a powerful way to create an emotional connection and encourage engagement on social media.

Motivational content taps into your followers’ aspirations, challenges, and desires, and provides a source of encouragement and positivity in their lives.

Creating content that reflects your brand’s mission and purpose can attract like-minded individuals and build a stronger sense of community around your business.

When sharing motivational content, be sure to use high-quality visuals and compelling copy that resonates with your target audience.

Consider using relevant hashtags or tagging influential accounts to increase reach and engagement, and encourage your followers to share their own stories or experiences in the comments.

Social Media Takeover

Collaborating with influencers, industry experts, or even team members to “takeover” your social media accounts for a day is a fresh and exciting way to bring new perspectives and personalities to your brand’s online presence.

Social media takeovers provide an opportunity for your followers to engage with your brand in a more personal and authentic way, as they get to know the individuals behind the scenes or in your network.

Takeovers also help expose your brand to new audiences, as the guest host promotes the event to their followers and brings their unique style and expertise to your channels.

When planning a social media takeover, be sure to choose a host that aligns with your brand values and target audience, and provide them with clear guidelines and objectives for the event.

Promote the takeover in advance and encourage your followers to tune in and engage with the guest host’s content. Consider running a Q&A or contest during the takeover to further incentivize participation and engagement.

Tips For Creating Engaging Social Media Posts

Now that you have a variety of social media post ideas to work with, let’s explore some tips to ensure your content is engaging and effective.

1. Use Attention-Grabbing Headlines: Create compelling headlines that pique your audience’s interest and encourage them to click through to your content. Use strong action verbs, numbers, or emotional triggers to make your headlines stand out.
2. Include Visuals: Include eye-catching images, videos, or infographics in your social media posts. Visual content is more likely to capture your audience’s attention and drive engagement compared to text-only posts.
3. Use Hashtags: Include relevant hashtags in your posts to increase visibility and reach new audiences. Research popular hashtags in your industry and consider creating a branded hashtag to encourage user-generated content.
4. Mention Relevant Accounts: Tag or mention other relevant brands, influencers, or individuals in your posts when appropriate. This can help expose your content to new audiences and foster relationships within your industry.
5. Optimize For Each Platform: Tailor your content to the specific features and best practices of each social media platform. For example, use square images on Instagram, short videos on TikTok, and concise text on Twitter.

What Makes a Social Media Post Go Viral?

Creating content that goes viral is a common goal for many businesses on social media. While there’s no guaranteed formula for virality, there are certain elements that can increase the likelihood of your content being widely shared:

1. Emotional Appeal: Content that evokes strong emotions, such as joy, surprise, or nostalgia, is more likely to be shared.
2. Timeliness: Posts that capitalize on current events, trends, or popular topics have a higher chance of going viral.
3. Uniqueness: Content that offers a fresh perspective, solves a common problem, or showcases something extraordinary that stands out from the crowd.
4. Visually Appealing: Eye-catching visuals, such as high-quality images, engaging videos, or creative infographics, are more likely to be shared.
5. Actionable: Posts that include a clear call-to-action, such as encouraging users to share their own experiences or participate in a challenge, can drive viral engagement.

FAQ’s:

What Are the Best Times to Post on Social Media?

The best times to post on social media depend on your target audience and their online behavior.

Generally, the best times to post are:

• Facebook: Wednesday to Friday, 12 pm to 3 pm
• Instagram: Monday to Friday, 11 am to 2 pm
• Twitter: Wednesday and Friday, 9 am to 12 pm
• LinkedIn: Tuesday to Thursday, 9 am to 12 pm

However, it’s essential to analyze your own audience’s engagement patterns and adjust your posting schedule accordingly.

How Can Small Businesses Increase Social Media Engagement?

Small businesses can increase social media engagement by:

• Consistently posting valuable and relevant content
• Encouraging user-generated content and featuring it on their profiles
• Engaging with their audience by responding to comments and messages
• Collaborating with influencers or complementary brands
• Running contests or giveaways to incentivize engagement

What Tools Can I Use to Create Social Media Posts?

There are several user-friendly tools available for creating visually appealing social media posts, such as:

• Canva: A graphic design platform with customizable templates for various social media platforms.
• Adobe Spark: A suite of tools for creating graphics, videos, and web pages optimized for social media.
• Lumen5: An AI-powered video creation platform that turns blog posts or scripts into engaging videos.
• Animoto: A drag-and-drop video maker with pre-built templates and a library of stock images and music.

How Can I Repurpose Content For Social Media?

Repurposing content is an effective way to maximize your content’s value and reach.

Some ways to repurpose content for social media include:

• Turning blog posts into a series of social media posts, each focusing on a key takeaway or statistic.
• Creating infographics or visual quotes from long-form content, such as whitepapers or reports.
• Transforming customer testimonials into social media posts or short video clips.
• Adapting webinar or podcast content into bite-sized social media posts or video snippets.

How Do I Measure the Success of My Social Media Posts?

To measure the success of your social media posts, track the following key performance indicators (KPIs):

• Reach: The number of people who saw your post.
• Engagement: The total number of likes, comments, shares, and clicks your post received.
• Click-Through Rate (CTR): The percentage of people who clicked on a link in your post.
• Conversion Rate: The percentage of people who took a desired action, such as making a purchase or signing up for a newsletter, after clicking on your post.

Use social media analytics tools provided by the platforms or third-party tools like Hootsuite or Sprout Social to track and analyze these metrics

Conclusion

Creating engaging social media content is important for businesses looking to build a strong online presence and connect with their target audience.

Implementing the post ideas and tips outlined in this article will put you well on your way to developing a compelling social media strategy that drives results.

At Social Think, we’re dedicated to helping businesses like yours navigate the complex world of social media marketing.

Our team of experts specializes in social media strategy, analytics, and insights to help you achieve your business goals. Contact us today to learn more about how we can help you take your social media presence to the next level.