Social Media Statistics 2024 & Beyond: What You Need to Know
In today’s digital age, social media has become an integral part of our lives and businesses.
As a social media marketer or business owner, staying on top of the latest social media statistics is important to inform your strategy and drive results.
At Social Think, we specialize in providing actionable social media insights and analytics to help you achieve your goals.
In this comprehensive guide, we’ll dive into the most important social media statistics for 2024, covering everything from global users to usage trends to different platform-specific data.
General Social Media Statistics
Want to know everything about social media usage statistics and social media trends?
This is the section you need to follow to get to know the internet users of different social networks, the fastest-growing social media sites their monthly users, consumer behavior, and more.
Social Media Statistics Worldwide
As of 2024, there are 5.07 billion social media users worldwide, which equates to 62.6% of the global population. This number of social media users represents a 5.4% year-over-year increase, with 259 million new users joining social media in the past 12 months. On average, most people spend 2 hours and 20 minutes per day using social media on their mobile devices.
Social Media By Age Group Statistics
Social media usage varies significantly by age group. Among U.S. adults,
- 18-29-year-olds are the most likely to use social media (93%),
- followed by 30-49-year-olds (82%),
- 50-64-year-olds (69%),
- and those 65 and older (45%).
Interestingly, out of all, Gen Z spends the most daily time on social media, with 35% using it for more than two hours daily.
Social Media Statistics For Business
Businesses are increasingly leveraging social media to reach and engage their target audiences. 89% of marketers worldwide use Facebook for advertising, while 80% use Instagram. Social media advertising spend is projected to reach $219.8 billion in 2024.
Social Media And Mental Health Statistics
While social media offers many benefits, it can also have negative impacts on mental health. Some of the most interesting social media stats (gathered from various social media platforms) we found around this are:
41% of teens with the highest social media use rate their overall mental health as poor or very poor.
Additionally, 74% of U.S. adults believe that social media usage has an impact on suicide rates.
Instagram Statistics
Instagram continues to be one of the most popular social media platforms, with 2 billion number of monthly active users.
The platform is particularly popular among younger audiences, with 30.8% of users aged 18-24 and 30.3% aged 25-34.
Instagram users spend an average of 33.1 minutes per day on the platform.
Facebook Statistics
Facebook remains the largest social platform, with over 3 billion monthly active users.
The platform generates significant advertising revenue, with Meta reporting $113 billion in ad revenue in 2024.
Facebook is most popular among 25-34-year-olds (29.9% of users) and 18-24-year-olds (23% of users).
LinkedIn Statistics
LinkedIn is the go-to platform for professional networking and B2B marketing. So, if you are a B2B business, consider developing a linkedIn marketing plan.
While the platform no longer publishes monthly active user figures, it boasts a substantial user base and advertising reach.
LinkedIn is particularly popular among 30-39-year-olds (34% of users).
Twitter Statistics
Twitter, now known as X, has undergone significant changes since its acquisition and rebranding.
Despite these changes, the platform remains popular for real-time news and conversations.
However, activity on the platform has dropped, with the top 20% of users posting less on average.
Pinterest Statistics
Pinterest is a visual discovery platform with a strong focus on inspiration and ideas.
The platform has 498 million monthly active users, with a predominantly female user base (46% of women use Pinterest, compared to 16% of men).
Snapchat Statistics
Snapchat is known for its ephemeral content and popularity among younger users.
The platform has 414 million daily active users, with 38.6% of users aged 18-24.
Snapchat generated $4.6 billion in global annual revenue in 2022.
YouTube Statistics
YouTube is the second-largest search engine and the most popular video platform.
The platform has over 2 billion monthly active users, with users spending an average of 29.7 minutes per day on the app.
YouTube is particularly popular among Gen Z, with 80% of respondents claiming usage of the platform.
TikTok Statistics
TikTok has experienced explosive growth in recent years, becoming a cultural phenomenon.
The platform has over 1.5 billion monthly active users, with 35% of Gen Z using TikTok for more than two hours daily.
TikTok is the second most popular social media platform among Gen Z, after YouTube.
Social Media Advertising Statistics
Social media advertising continues to grow, with global ad spending in the social media market expected to reach $234.10 billion in 2024.
Facebook has the largest share in the social media advertising market at 16%.
The cost-per-mille (CPM) of advertising last year on social media was $6.06 in Q4 2023.
Conclusion
As the social media landscape continues to evolve, staying informed about the latest statistics and trends is essential for marketers and businesses looking to succeed.
At Social Think, we’re dedicated to helping you make data-driven decisions and achieve your social media goals through our informative blog content.
Our team of experts stays on top of the latest social media statistics and trends to provide you with the knowledge you need to succeed in the ever-evolving digital landscape.
Whether you’re looking to optimize your organic reach, improve your engagement rates, or develop a comprehensive social media marketing strategy, our team of experts is here to help.
Get in touch with us today to learn more about how Social Think can help you leverage these social media statistics to drive business results.
