What is Creator Mode on LinkedIn & How to Use it Smartly (Guide)
At Social Think, we’re always on the lookout for new excellent way to help professionals enhance their online presence. LinkedIn’s Creator Mode is a powerful tool that’s changing the game for content creators and thought leaders on the platform.
Let’s go into what this feature offers and how you can hold it to grow your professional network.
What is Creator Mode On LinkedIn?
Creator Mode is a LinkedIn profile setting that transforms section of your profile into a content creation hub. It’s designed for professionals who regularly share insights, industry knowledge, and original content on the platform.
This feature repositions your profile visitors to highlight your content and make it easier for others to follow and engage with your posts.
Who Has Access to Creator Mode?
LinkedIn Creator Mode is available to all LinkedIn community members.
However, it’s particularly beneficial for professionals who consistently create and share content on the platform.
Whether you’re an industry expert, thought leader, or aspiring influencer, Creator Mode can help amplify your voice on LinkedIn.
Benefits of Using LinkedIn Creator Mode
Increased Reach
Creator Mode can significantly boost your content’s visibility. When you activate this feature, your content is more likely to appear in the feeds of your follower count and other LinkedIn users interested in your top of your LinkedIn homepage.
Detailed Analytics
With Creator Mode, you gain access to more comprehensive analytics about your content performance. This data can help you refine your content strategy and better understand your audience.
More Profile Information
Creator Mode allows you to add up to five topics (as hashtags) to your view profile, showcasing your areas of expertise. This helps potential number followers quickly understand what type of content they can expect from you.
Gaining More Followers
Creator Mode replaces the “Connect” button on your profile picture with a “Follow” button, making it easier for people to stay updated with your content without sending a number of connection request.
Create a Thought Leadership Profile on LinkedIn
Through consistently sharing valuable insights and original content, Creator Mode helps establish you as a thought leader in your industry.
Access to Additional Features
Creator Mode unlocks access to features like LinkedIn Live and Newsletters, providing more great way to engage with your audience.
Creator Mode Features
- Follow Button: The “Connect” button on your profile is replaced with a “Follow” button, encouraging more people to follow primary content.
- Profile Hashtags: You can add up to five hashtags to your profile, highlighting your areas of expertise.
- Reordered Profile Page: Your “Featured” and “Activity” sections move to the top of your profile, showcasing your content more prominently.
- Profile Discovery: Creator Mode can help your profile app appear more frequently in search results for topics related to your expertise.
- LinkedIn Newsletter: You gain the ability to create and share newsletters with your followers.
- LinkedIn Live: Creator Mode gives you access to LinkedIn Live, allowing you to broadcast live video content to your network.
- Creator Analytics: Access detailed insights about your content performance and audience engagement.
How to Turn On LinkedIn Creator Mode?
- Go to your LinkedIn “profile”
- Scroll down to the “Resources section”
- Find “Creator mode” and click on “Get started”
- Add your topics (hashtags) and turn on Creator Mode
How to Use LinkedIn Creator Mode?
- Choose Your Content Topics: Select topics that align with your expertise and the content you plan to share. These topics will appear as hashtags on your profile.
- Follow vs. Connect Options: With Creator Mode, people can follow you without sending a connection request. This allows you to build a larger audience beyond your direct connections.
- Develop Your Creator Mode Content Plan: Plan your content strategy around your chosen topics. Aim to post regularly and consistently to keep your followers engaged.
- Share LinkedIn News Highlights: Share and comment on relevant industry news to demonstrate your expertise and spark discussions.
- Post Content About Your Industry: Share insights, tips, and experiences related to your field. This helps establish you as a thought leader.
- Write Long-Form LinkedIn Articles: Use LinkedIn’s article feature to publish in-depth content on topics relevant to your audience.
- Engage With Other Creators’ Content: Interact with content from other creators in your field. This can help increase your visibility and build relationships.
- Join the LinkedIn Creator Community: Participate in LinkedIn’s creator community to network with other creators and stay updated on platform features.
How to Turn Off LinkedIn Creator Mode?
- Go to your LinkedIn profile
- Scroll to the “Resources” section
- Toggle off Creator Mode
What Are The Disadvantages of LinkedIn Creator Mode?
While Creator Mode offers many benefits, it’s not without drawbacks:
- The “Connect” button is replaced with “Follow,” which may reduce new connections
- Your content strategy needs to be more focused and consistent
- It may not be suitable for those who don’t regularly create content
Does it Make Sense to Activate the Creative Mode?
The decision to activate Creator Mode depends on your goals and content strategy. If you’re committed to regularly sharing valuable content and building a following, Creator Mode can be a powerful tool.
LinkedIn Creator Mode Best Practices
- Consistent and Relevant Content Posting: Post regularly and ensure your content aligns with your chosen topics.
- Engage with Your Audience: Respond to comments and messages to build a strong community.
- Utilize Multimedia Content: Mix up your content types, including text posts, images, videos, and articles.
- Optimize Your Profile for Discovery: Use relevant keywords in your profile to improve discoverability.
- Analyze and Adapt Based on Insights: Use the analytics provided to refine your content strategy.
FAQ’s
Should I Turn On Creator Mode?
If you’re committed to creating and sharing content regularly, Creator Mode can be beneficial.
Is creator mode available to everyone on LinkedIn?
Yes, Creator Mode is available to all LinkedIn users.
Do LinkedIn creators get paid?
LinkedIn doesn’t directly pay creators, but the increased visibility can lead to professional opportunities.
Do creator accounts get more followers?
Creator Mode can make it easier to gain followers, but growth still depends on the quality and consistency of your content.
Do creator accounts get more engagement?
Creator Mode can increase visibility, potentially leading to more engagement. However, engagement levels still largely depend on your content quality and audience interaction.
How Do I Know if Creator Mode is Right for Me?
If you regularly share content on LinkedIn and want to build a larger following, Creator Mode could be a good fit.
Is creator mode worth it on LinkedIn?
For professionals committed to content creation and thought leadership, Creator Mode can be very worthwhile.
Conclusion
LinkedIn Creator Mode offers powerful tools for professionals looking to expand their influence and share their expertise on the platform.
At Social Think, we believe that when used effectively, Creator Mode can significantly enhance your LinkedIn presence and help you achieve your professional goals.
Collect the key to success with Creator Mode, which is consistency, quality content, and genuine engagement with your audience. If you’re ready to take your LinkedIn strategy to the next level, consider giving Creator Mode a try.
