How to Get More Views on Instagram?

In today’s fast-paced social media landscape, capturing your audience’s attention is more challenging than ever.

As one of the industry leaders in Instagram Marketing, Social Think is here to help you navigate the complexities of Instagram and boost your views in 2024.

With our data-driven insights and proven strategies, you’ll be well on your way to elevating your Instagram presence and achieving your business goals.

How to Get More Views on Instagram?

In the changing world of social media, getting noticed on platforms like Instagram is very important. With many people competing for attention, you need to use good strategies to be different.

This guide will share three proven ways to boost your Instagram views. It will help you improve your social media presence and connect better with your target audience.

1. Optimize Your Instagram Account

Optimizing your Instagram profile is more than just making it look good. It’s the first step to having a strong social media strategy. You can think of it as your brand’s online store on the platform.

One important step is to switch to an Instagram Business Account. This gives you access to useful features like Instagram Insights. These insights provide detailed information about your audience and how your posts perform. With this information, you can improve your content strategy to increase your Instagram reach organically.

A great Instagram profile needs a strong bio. Include keywords that match your niche and brand style. This helps people find you easily and quickly understand what you offer.

If you later decide a business account isn’t right for you, here’s how to switch to a personal account on Instagram.

A. Switching to an Instagram Business Account

One of the first steps to getting more views on Instagram is converting your account to a business account. This unlocks access to valuable features like Instagram Insights, which provides data on your followers, content performance, and more. With this information at your fingertips, you can make informed decisions about your content strategy and optimize for maximum views.

B. Using Your Logo as Your Profile Picture

Your profile picture is often the first thing potential followers see, so make sure it represents your brand well. Using your company logo is a great way to increase brand recognition, brand awareness and make your profile look professional. Social Think recommends using a high-quality image that’s easily recognizable even when viewed on a small screen.

C. Adding Relevant Links in Your Bio

Your Instagram bio is prime real estate for driving traffic to your website or other online properties. Be sure to include a clickable link to your most important content, whether that’s a blog post, product page, or landing page. By making it easy for followers to engage with your brand outside of Instagram, you’ll increase the likelihood of them returning to view your content in the future.

D. Creating a Bio With Relevant Keywords

In addition to links, your bio should include relevant keywords that describe your business and what you offer. This helps potential followers find you when searching for specific topics on Instagram.

For example, if you’re a fitness brand, you might include keywords like “workout,” “nutrition,” and “healthy lifestyle.”

E. Choosing Your Instagram Username

Your Instagram username is another important factor in getting more views. Choose a username that’s easy to remember and reflects your brand. If possible, keep it consistent with your other social media handles to make it easy for followers to find you across platforms.

2. Understand the Instagram Algorithm

To get more views on Instagram, it’s important to understand how the algorithm works. In recent years, Instagram has moved away from a chronological Instagram feed post and toward a more personalized experience based on user behavior. Posts are ranked based on factors like engagement, relevance, and timeliness.

To work with the algorithm, focus on creating high-quality, engaging and high-quality content that resonates with your target audience. Encourage likes, comments, and shares to signal to Instagram that your content is valuable and should be shown to more Instagram users.

3. Customize Your Instagram Posts

Gone are the days of posting generic content and hoping for the best. To stand out on Instagram in 2024, you need to create posts that are tailored to your unique brand voice and aesthetic.

Social Think recommends experimenting with different types of content:

Eye-catching visuals like panoramas or continuous posts
Engaging captions and hashtags
Instagram Stories and Instagram Highlights
Instagram Reels

Use Instagram Insights to see which posts perform best with your audience, and adjust your strategy accordingly. Stay on top of the latest Instagram trends to keep your content fresh and engaging.

How to Get More Views on Instagram Reels?

Instagram Reels, the platform’s short-form video feature, has exploded in popularity since its launch in 2020.

Here are some tips for getting more views on your Reels tab:

Grab Attention in the First 3 Seconds: With Reels, you have just a few seconds to capture your audience’s attention before they scroll past. Make sure your opening shot is visually compelling and sets the tone for the rest of the video.
Use a Mix of Speaking-to-the-Camera and Trending Audio: Reels that feature a mix of the creator speaking directly to the camera and using popular music or audio clips tend to perform well. This helps create a personal connection with viewers while also capitalizing on trending content.
Make Instagram Reels That Get People Commenting, Saving, and Sharing: To boost engagement and get more reel views, create reels that encourage viewers to interact with your content. This could be asking a question in the caption, creating a tutorial that people will want to save for later, or participating in a viral challenge that inspires shares.
Write Well-Thought-Out Captions On Your Instagram Reels: While Reels are primarily a visual medium, captions still play an important role in driving views and engagement. Use your caption to provide context for the video content, ask a question, or include relevant hashtags to make your content more discoverable.
Share Your Instagram Reel in Your Instagram Stories: Once you’ve created a Reel, don’t forget to share it in your Instagram Stories for an extra boost in views. You can even add a poll or question sticker to encourage viewers to engage with the content and increase your video views. And you can also Share your Instagram Reel to Facebook for additional exposure.

How to Get More Views on Instagram Posts?

In addition to Reels, traditional Instagram posts are still a key part of any successful Instagram strategy.

Here are some tips for getting more views on your posts:

Use high-quality visuals that align with your brand aesthetic
Write engaging captions that encourage likes, comments, and shares
Include relevant hashtags to make your content more discoverable
Tag relevant accounts and locations to expand your reach
Use an Instagram photo resizer to optimize your images
Post consistently to keep your followers engaged and coming back for more

How to Get More Instagram Story Views?

Instagram Stories are a great way to connect with your audience in a more casual, behind-the-scenes way.

Here’s how to get more views on your Stories:

Use Interactive Elements in Your Instagram Stories: Instagram Stories offer a variety of interactive features like polls, questions, and quizzes that can help boost engagement and views. Encourage your followers to participate by asking for their opinions or feedback on a topic related to your brand.
Add Text to Your Instagram Stories: While visuals are the main focus of Instagram Stories, adding text can help provide context and make your content more engaging. Use text to ask a question, provide a call-to-action, or simply add a fun caption to your photo or video.
Let Your Instagram Stories Expire: While it may seem counterintuitive, letting your Instagram Stories expire after 24 hours can help increase views. This creates a sense of urgency and exclusivity that encourages followers to check your Stories daily so they don’t miss out on any content.
Engage With Your Instagram Community: Finally, one of the best ways to get more views on Instagram is to actively engage with your community. Respond to comments and DMs, like and comment on other user’s posts, and participate in relevant conversations in your industry. By building genuine relationships with your followers, you’ll increase the likelihood of them viewing and engaging with your content in the future.

How to Boost Your Reach For Instagram Carousel Posts?

Instagram Carousel posts, which allow you to share multiple photos or videos in a single post, are a great way to tell a story or showcase different aspects of your brand.

Here’s how to get more views on your Carousel posts:

Create a Story, Tutorial, or Listicle That Keeps People Swiping: To keep viewers engaged, create Carousel posts that tell a cohesive story or provide value in some way. This could be a step-by-step tutorial, a listicle of tips or resources, or a behind-the-scenes look at your brand.
Keep Your Design Clean: While Carousel posts allow for multiple images or videos, it’s important to keep the design clean and easy to follow. Use a consistent color scheme and font throughout the post, and make sure each slide flows logically into the next.
Use a Variety of Content Types in Your Instagram Carousel Posts: To keep things interesting, mix up the types of content you include in your Carousel posts. This could be a combination of photos, videos, and text-based slides that work together to tell a complete story.

What Counts as a View on Instagram Reels?

With the increasing popularity of Instagram Reels, it’s important to understand what counts as a view. Here’s what you need to know:

The Three-Second Rule

For a view to be counted on Instagram Reels, a user must watch the video for at least three seconds. This means that even if someone scrolls past your Reel quickly, it won’t count as a view unless they pause and watch for at least three seconds.

Replays: What Are They Worth?

If a user watches your Reel multiple times, each replay will count as a separate view. This means that if someone enjoys your content enough to watch it more than once, it can help boost your view count and overall engagement.

Watching Your Own Reels

Watching your Reels does not count toward your view count. This is to prevent users from artificially inflating their view numbers by repeatedly watching their content.

Is Buying Views Worth It?

While it may be tempting to buy views to quickly boost your numbers, Social Think strongly advises against this practice. Buying views not only goes against Instagram’s terms of service, but it also doesn’t provide any real value for your brand. Instead, focus on creating high-quality, engaging content that resonates with your target audience and avoids the use of fake followers.

Best Tips to Help You Get More Views on Instagram Reels

Now that you understand what counts as a view on Instagram Reels, here are some additional tips to help you get more views and engagement:

Use Popular Audio Tracks in Your Reels: Using popular music or audio clips in your Reels can help your content get discovered by users who are searching for that specific sound. Instagram’s algorithm also tends to favor Reels that use trending audio, so it’s a great way to boost your views.
Embed Instagram Video Feeds on Your Website: If you have a website or blog, consider embedding your Instagram video feeds to drive more traffic to your profile. This allows visitors to your site to view your Instagram content without leaving the page, which can help increase views and engagement.
Create Valuable Content For Your Audience: At the end of the day, the best way to get more views on Instagram Reels is to create content that your audience finds valuable and engaging. Whether it’s educational, entertaining, or inspiring, focus on creating Reels that align with your brand and resonate with your target audience.
Create Reels Under 10 Seconds: While Instagram Reels can be up to 90 seconds long, shorter Reels tend to perform better in terms of views and engagement. Aim to create Reels that are under 10 seconds long to capture your audience’s attention and keep them watching until the end.
Add Relevant Hashtags: Including relevant hashtags in your Reel captions can help your content get discovered by users who are searching for those specific topics. Use a mix of popular and niche hashtags to maximize your reach and attract new audience to your content.
Cross-Promote Your Instagram Reel on Your Other Social Platforms: To get even more views on your Instagram Reels, consider sharing them on your other social media platforms like Twitter, Facebook, or TikTok. This can help expose your content to a wider audience and drive more traffic back to your Instagram profile.
Post When Your Followers Are Most Active: Using Instagram Insights, you can see when your followers are most active on the platform. Try posting your Reels during these peak times to maximize your reach and get more views.
Run a Viral Giveaway: Running a giveaway or contest on Instagram Reels can be an easy way to boost engagement and get more views. Encourage users to like, comment, and share your Reel for a chance to win a prize related to your brand.
Ask Questions in Your Captions: Asking questions in your Reel captions is a simple yet effective way to encourage engagement and get more views. Prompt your followers to share their thoughts or experiences in the comments, and be sure to respond to as many comments as possible to keep the conversation going.
Put Branded Twists on Trending Reels: Participating in trending Reel challenges or memes can be a great way to get more views, but be sure to put your own branded twist on the content. This helps your Reels stand out from the crowd while still capitalizing on the popularity of the trend.
Add Instagram Video Widgets to Your Site: Similar to embedding Instagram video feeds, adding Instagram video widgets to your website can help drive more views to your Reels. These widgets allow visitors to your site to view and interact with your Instagram content without leaving the page.

FAQ’s:

What is the Quickest Way to Increase Instagram Followers?

.Instagram promotes content via in-feed posts, reels, stories, and explore page content. While there’s no magic formula for instantly gaining Instagram followers, there are a few strategies you can use to grow your audience over time:

Post consistently and at optimal times for your audience
Use relevant hashtags to make your content more discoverable
Engage with other users in your niche or industry
Run contests or giveaways to incentivize follows
Collaborate with other brands or influencers in your space

However, avoid using spam accounts or trying to get free followers, as this can hurt your account in the long run.

Does Watching Your Own Instagram Reel Count as a View?

No, watching your own Instagram Reel does not count as a view. This is to prevent users from artificially inflating their view counts by repeatedly watching their own content.

What Are Some Hashtags to Get More Views on Instagram?

The best hashtags to use to get more views on Instagram will vary depending on your niche or industry However, some popular hashtags that tend to perform well across a variety of topics include:

#explorepage
#viral
#trending
#instadaily
#photooftheday
#likeforlikes
#followforfollowback

How Do I Find the Best Hashtags to Use?

To find the best hashtags for your Instagram content, start by doing some research on your target audience and industry. Look at what hashtags your competitors and influencers in your space are using, and consider using a mix of popular and niche hashtags to maximize your reach.

You can also use Instagram’s search function to see how many posts are associated with a particular hashtag, and use third-party tools like Hootsuite Insights to track the performance of your hashtags over time.

Why Should You Get More Views on Reels?

Getting more views on your Instagram Reels is important for a few key reasons:

It helps increase your overall reach and exposure on the platform
It can lead to more engagement in the form of likes, comments, and shares
It can help you attract new followers who are interested in your content
It can drive traffic back to your website or other online properties
It can help establish your brand as a thought leader or influencer in your industry

Conclusion

As you can see, there are many strategies you can use to get more views on Instagram in 2024.

Whether you’re focusing on optimizing your profile, creating engaging Reels, or using the power of hashtags and community engagement, the key is to be consistent and always keep your target audience in mind.

At Social Think, we’re dedicated to helping brands and businesses succeed on social media. With our expert insights and data-driven approach, we can help you create a customized Instagram strategy that drives the best results for your business.

Ready to take your Instagram presence to the next level? Contact Social Think today to learn more about our services and how we can help you achieve your social media goals in 2024 and beyond.

How to Get More Views on Instagram?