Instagram Trends: Guide to Reel Trends, Marketing Strategies
Instagram is constantly evolving, with new features, trends, and strategies emerging all the time.
As a leading social media analytics company, Social Think is here to guide you through the top Instagram trends to watch out for in 2024.
To succeed on Instagram, follow trends for engaging content and growing your followers to meet business goals.
What Are Instagram Trends?
Instagram trends are the latest features, hashtags, content formats, trending sounds, reels songs and topics that are currently popular on the app. Trends can emerge organically from user behavior or be driven by Instagram’s algorithm and new feature releases.
Top Instagram Trends to Watch Out For
Video Takes Priority Over Images
Instagram’s algorithm favors video content, especially Reels and IGTV. Brands should focus on creating short, engaging videos that showcase their products, services, or brand personality. Use trending audio, text overlays, and eye-catching visuals to stop scrollers in their tracks. You can even schedule Instagram stories to ensure consistent posting.
Empower Social Content Creation With AI
AI tools like Dall-E and Midjourney are revolutionizing content creation. Brands can use AI to generate unique visuals, brainstorm caption ideas, and even create entire Instagram posts. AI can help you scale your content production for instagram marketing while maintaining a cohesive brand aesthetic.
Increase Engagement With Community Experiences
Instagram is rolling out new features to facilitate community building, like group profiles and collaborative posts. Brands can leverage these features to create shared experiences, encourage user-generated content, and foster a sense of belonging among their followers.
Increase Traffic With Multiple Links From The Bio
Instagram now allows users to add multiple links in their bio using link-in-bio tools. This is a game-changer for driving traffic to your website, blog, or online store. Use clear calls-to-action and enticing visuals to encourage clicks.
Boost Visibility Using Instagram SEO
Instagram’s search function is becoming more sophisticated, with the ability to search for keywords in captions, hashtags, and usernames. Optimize your Instagram content for search by using relevant keywords, descriptive captions, and niche hashtags. You can even reset your Instagram Explore page to see fresh content.
Create Brand Partnerships With Native Instagram Tools
Instagram’s branded content tools make it easier than ever to create sponsored posts and influencer partnerships. Brands can use these tools to disclose partnerships, track performance, and create authentic collaborations that resonate with their target audience. Consider the differences between Instagram business vs creator accounts when deciding on your strategy.
Food Content is Trending on Instagram
From recipe videos to food photography, culinary content is having a moment on Instagram. Food and beverage brands can capitalize on this trend by sharing mouth-watering visuals, easy recipes, and behind-the-scenes glimpses into their kitchen.
Leverage User-Generated Content
User-generated content (UGC) is a powerful way to build trust and engage your audience. Encourage your followers to tag you in their posts, share their photos, and create content featuring your products. Repost the best UGC on your feed to show appreciation and build a sense of community.
Paid Promotions Expand Your Reach
While organic reach on Instagram is declining, paid promotions are becoming more effective. Use Instagram ads to target specific audiences, promote your best content, and drive conversions. Experiment with different ad formats, like Stories ads and shoppable posts, to find what works best for your brand.
Instagram Reels Trends
Instagram Reels are taking the platform by storm, offering a new way to engage with your audience through short, engaging videos. With the rise of TikTok-inspired content, creating fun and creative Reels can help boost your visibility and connect with a younger demographic. Experiment with trending music, challenges, and editing techniques to stay ahead of the curve. Remember, consistency is key when it comes to Reels success. You can even share your Instagram Reels to Facebook for extra exposure.
Instagram Trends Search
To stay on top of the latest Instagram trends, you can use the app’s search function to discover popular content, hashtags, and accounts.
Simply type a keyword or phrase into the search bar and browse the results. You can also use Instagram’s Explore page, a great place to see what topics are on the rise and to see personalized recommendations based on your interests and activity.
For social media managers, utilizing these search features is important in staying ahead of the game and keeping up with the constantly evolving trends on the platform, especially with the growing presence of Gen Z users.
Learn how to search Reels on Instagram to find trending content.
Instagram Trends Hashtags
Hashtags have been a core part of various social media platforms such as Facebook, Twitter, LinkedIn, TikTok, and YouTube. They are a powerful way to increase your Instagram reach organically and join relevant conversations.
Here are some tips for using trending hashtags:
Top Trending Hashtags
Some of the most popular hashtags on Instagram include #love, #instagood, #photooftheday, #fashion, #beautiful, #happy, #cute, #tbt, #like4like, and #followme. While these hashtags have a wide reach, they are also very competitive.
Niche-Specific Hashtags
To reach a more targeted audience, use hashtags that are specific to your niche or industry.
For example, if you’re a fashion brand, you might use hashtags like #ootd, #streetstyle, #fashionblogger, or #stylegram. Niche hashtags may have a smaller reach, but they can attract more engaged followers who are genuinely interested in your content.
How to Find Trending Hashtags on Instagram in 2024?
Finding the right hashtags is key to getting more views on Instagram. Here are some strategies to discover trending hashtags in your niche:
Check Instagram’s, Explore Page
The Explore page showcases popular content and hashtags based on your interests. Scroll through the page to see what’s trending and take note of any relevant hashtags.
Check the Hashtag Autocomplete Feature
When you start typing a hashtag in Instagram’s search bar, the app will suggest related hashtags based on popularity. This is a quick way to find relevant hashtags for your content.
Use the Social Listening Tool
Social listening tools like Hootsuite Insights and Sprout Social can help you track hashtag usage and performance over time. Use these tools to identify trending hashtags in your industry and monitor your competitors’ hashtag strategies.
Follow Relevant Hashtags
Instagram allows you to follow specific hashtags, so you can see top posts and Stories that use those tags. Follow hashtags that are relevant to your brand and check them regularly for inspiration.
Follow Relevant Influencers
Influencers are often the first to hop on new trends and hashtags. Follow influencers in your niche and take note of the hashtags they use in their posts.
Explore Websites With Hashtags Lists
Many websites create lists of popular and niche-specific hashtags. Some examples include All Hashtag, Hashtagify, and Top Hashtags. Browse these sites to find hashtags that fit your content and target audience.
Use Mobile Apps
There are also mobile apps, like Command and Preview, that suggest relevant hashtags based on your photo or caption. These apps can save you time and help you discover new hashtags on the go.
Instagram Trending Reels
Reels are one of the hottest and the best way to grow on Instagram right now. These short, entertaining videos can help you showcase your brand personality, products, or services creatively. Here’s how to find and create trending Reels:
How to Find Trending Reels on Instagram?
To view Reels trends on Instagram, follow these simple steps:
- Select the Professional Dashboard button on your profile and click on Reels Trends, or tap the three-line icon on your profile and choose Reels Trends.
- Choose reels from Audio or Hashtags.
- If you see the prompt “See what’s trending on Reels” on your profile page, tap the button to enter the Reels trends destination.
After completing these steps, you’ll be able to see:
Trending Audio:
Discover the latest trending audio and see what people are engaging with on Instagram.
Trending Hashtags:
Find the latest trending hashtags to join conversations and expand your audience by reaching new people.
How to Make Trending Reels on Instagram?
To create a trending Reel, start by browsing the Reels tab for inspiration. Take note of the audio tracks, effects, and editing styles that are popular.
Then, brainstorm ideas for how you can put your spin on these trends while showcasing your brand. Use trending audio, jump cuts, and creative transitions to make your Reels stand out.
Make sure to use hashtags and captions for visibility. Use popular templates for original audio. Only pick trending videos with ‘Original audio‘ label for brands.
Trending on Instagram This Week
To see what’s trending on Instagram this week, you can:
Check Instagram’s Explore Page
The Explore page is updated regularly with the latest trends and popular content. Scroll through the page to see what posts, Reels, and hashtags are currently trending.
Use Hashtag Tracking Tools
Hashtag tracking tools like RiteTag and Keyhole can show you which hashtags are trending in real time. Use these tools to see which hashtags are being used most frequently this week and get ideas for your content.
Who is Trending on Instagram Today?
To see who’s trending on Instagram today, you can:
- Check the “Reels” tab: The Reels tab on the Explore page showcases popular Reels from top creators and influencers. Scroll through this tab to see who’s creating buzz-worthy content today.
- Follow influencers and celebrities: Influencers and celebrities are often the trendsetters on Instagram. Follow popular accounts in your niche and check their profiles regularly to see what kind of content they’re posting and what trends they’re hopping on.
How to Leverage Instagram Trends For Business Growth?
Now that you know the top Instagram trends to watch out for, how can you leverage them for your business? Here are some tips:
- Create a content calendar that includes trending topics, hashtags, and formats
- Use Instagram Insights to track your performance and see which trends resonate with your audience
- Partner with influencers or other brands to create trending content and expand your reach
- Use Instagram ads to promote your trending content and reach new audiences
- Engage with your followers and encourage them to create user-generated content that aligns with trends
FAQ’s:
How Do I Stay Up-To-Date With Instagram Trends?
To stay informed about the latest Instagram trends, regularly check the Explore page, follow influencers and brands in your niche, use social listening tools, and experiment with new features and content formats.
Can I Use Instagram Trends For My Business?
Yes! Instagram trends can be a powerful way to increase your brand’s visibility, engagement, and reach on the platform. By including trending hashtags, formats, and topics in your content strategy, you can attract new followers and customers.
How Often Should Businesses Post on Instagram to Stay Relevant?
To stay top of mind and engage your followers, it’s generally recommended to post on Instagram at least once per day. However, the most important thing is to post consistently and provide value to your audience.
What Are the Benefits of Following Instagram Trends?
Following Instagram trends can help you stay relevant, attract new followers, increase engagement, and show that your brand is current and innovative. Trends can also inspire new content ideas and help you connect with niche communities on the platform.
How Often Do Instagram Trends Change?
Instagram trends are constantly evolving, with new hashtags, challenges, and features emerging all the time. Some trends may last for weeks or months, while others may be more fleeting. It’s important to stay agile and adapt your content strategy as trends shift.
Can Small Businesses Benefit From Instagram Trends?
Absolutely! Instagram trends can be a great way for small businesses to level the playing field and gain visibility on the platform. By hopping on relevant trends and putting your unique spin on them, you can showcase your brand personality and attract new customers.
How to Measure the Impact of Trending Features on My Account?
To measure the impact of Instagram trends on your account, use Instagram Insights to track key metrics like reach, engagement, and follower growth. You can also use third-party analytics tools to get more detailed insights into your performance and benchmark against competitors.
Where Can I Find Inspiration For Instagram Content?
There are many sources of inspiration for Instagram content, including the Explore page, influencer accounts, brand competitors, and trend reports. You can also use Instagram’s “Saved” feature to bookmark posts that inspire you and refer back to them later.
Are There Any Risks in Jumping on Every Instagram Trend?
While following trends can be beneficial, it’s important to be selective and authentic. Jumping on every trend without considering your brand voice and values can come across as inauthentic and turn off your followers. Always consider whether a trend aligns with your brand before participating.
Conclusion
Instagram trends offer a wealth of opportunities for businesses to increase their visibility, engagement, and customer loyalty on the platform.
Staying on top of the latest trends and including them in your content strategy can showcase your brand personality, attract new followers, and drive real business results.
At Social Think, we specialize in helping businesses navigate the ever-changing world of social media. Our expert insights and analytics can help you identify the right trends for your brand, create compelling content, and measure your success on Instagram and beyond.
Ready to take your Instagram game to the next level? Get in touch with Social Think today to learn more about our social media services and how we can help you achieve your goals. Stay trendy, my friends!
