How to Share Instagram Reel to Facebook: Step-By-Step Guide

In today’s fast-paced social media landscape, leveraging the power of short-form video content is important for businesses looking to engage their audience and drive results.

Instagram Reels, the platform’s answer to TikTok, has quickly become a favorite among marketers and instagram content creators alike. But what if you could expand your reach even further by sharing your Instagram Reels on Facebook?

At Social Think, we specialize in social media strategy and analytics to help businesses maximize their online presence.

In this comprehensive guide, we’ll walk you through the process of sharing Instagram Reels on Facebook, highlight the benefits, and provide expert tips for creating engaging content that resonates with your target audience.

Can You Share a Reel on Facebook?

Absolutely! Facebook has embraced the popularity of short-form videos by introducing Facebook Reels, a feature that allows users to create, discover, and share short videos directly on the platform. This means that you can easily share your Instagram Reels on Facebook, either by posting them directly or sharing them on your Facebook Story. By doing so, you can tap into Facebook’s vast user base and potentially reach a whole new audience.

Benefits of Sharing Instagram Reels on Facebook

Sharing your Instagram Reels on Facebook offers several key advantages for businesses and content creators:

Increased Reach: Facebook boasts over 2.9 billion monthly active users, providing an immense opportunity to expand your content’s visibility and reach a wider audience.
Enhanced Engagement: Reels are designed to be highly engaging, and by sharing them on Facebook, you can encourage more likes, comments, and shares, ultimately boosting your overall engagement rates.
Repurposing Content: By sharing your Instagram Reels on Facebook, you can efficiently repurpose your content across multiple platforms, saving time and effort while maintaining a consistent brand presence.
Driving Traffic: Including calls-to-action or links in your Reel captions can direct viewers to your website, product pages, or other social media profiles, helping to drive traffic and conversions.

How to Share Instagram Reel to Facebook?

Now that you understand the benefits, let’s dive into the step-by-step process of sharing your Instagram Reels on Facebook.

Share Instagram Reel to Facebook on Android

Open the Instagram app on your Android device and navigate to the Reels tab.
Find the reel you want to share and tap on the three-dot menu icon in the bottom right corner.
Select “Share to Facebook” from the options that appear.
Choose whether to share the reel to your Facebook News Feed or Story, then tap “Share icon“

Share Instagram Reel to Facebook on iPhone

Launch the Instagram app on your iPhone and go to the Reels tab.
Locate the reel you wish to share and tap on the three-dot menu icon.
Tap “Share to Facebook” from the available options.
Select where you want to share the reel (News Feed or Story) and tap “Share button“

Share an Instagram Reel on Facebook Story

Follow steps 1-3 from the previous sections, depending on your device.
When prompted, choose “Share to Story.”
Customize your story by adding stickers, text, or drawings, then tap “Share to Story.”

Share Instagram Reel to Facebook Business Page

Open the Instagram app and go to the Reels tab.
Find the reel you want to share and tap the three-dot menu icon.
Select “Copy Link” from the options.
Open the Facebook app and navigate to your business page.
Paste the copied link into a new post and add a caption, then tap “Post.”

Share an Instagram Reel After Posting

Go to your Instagram profile and find the reel you’ve already posted.
Tap the three-dot menu icon and select “Share to Facebook.”
Choose whether to share to your News Feed or Story, then tap “Share.”

How to Share Reels on Instagram and Facebook At The Same Time?

Instagram now allows users to automatically share their reels to Facebook as they post them. Here’s how:

Create a new reel using the Instagram app’s built-in tools and effects.
When you reach the share screen, toggle on the “Also Share to Facebook” option.
Customize your caption, hashtags, and other settings, then tap “Share.”

Your reel will now be posted on both Instagram and Facebook simultaneously, saving you time and effort.

How to Set Up Your Instagram Account to Always Share Reels on Facebook?

If you want all your future reels to be automatically shared on Facebook, you can adjust your account settings:

Go to your Instagram profile and tap the three-line menu icon in the top right corner.
Select “Settings” and then “Account.”
Tap “Sharing to Other Apps” and then “Facebook.”
Toggle on the “Share Your Reels” option.

From now on, all your new reels will be automatically shared with your connected Facebook account.

Tips to Create Engaging Content in Your Reels

Creating compelling reels is key to capturing your audience’s attention and driving engagement.

Here are some tips from the experts at Social Think:

Create Engaging Content For Your Reels

Focus on storytelling and provide value to your viewers
Use trending audio tracks, filters, and effects to make your reels more dynamic
Include text overlays and captions to enhance your message
Keep your reels short, sweet, and to the point (15-30 seconds is ideal)

Optimize Your Reel For Maximum Reach

Use relevant hashtags to make your reels discoverable
Include a clear call-to-action in your caption
Encourage viewers to like, comment, and share your reels
Post your reels at optimal times when your audience is most active

Promote Your Reel Across Multiple Platforms

Share your reels on your Facebook page and stories
Embed your reels on your website or blog
Promote your reels in your email newsletters and other marketing channels
Collaborate with influencers or other brands to expand your reach

By implementing these tips and consistently sharing high-quality reels on both Instagram and Facebook, you can effectively grow your audience, increase engagement, and achieve your social media marketing goals.

FAQ’s:

Who Can See My Instagram Reels on Facebook?

When you share your Instagram reels on Facebook, they will be visible to your Facebook friends and followers, depending on your privacy settings. If your Facebook profile is public, anyone can see your shared reels.

Can I Share My Instagram Reels On Other Social Media Other Than Facebook?

Yes, you can share your Instagram reels on other social media platforms like Twitter, TikTok, and YouTube. Simply copy the link to your reel and paste it into a post on your desired platform.

Why Can’t I See the Option to Share My Instagram Reel on Facebook?

If you don’t see the option to share your reel on Facebook, make sure that your Instagram account is properly linked to your Facebook account. Go to your Instagram settings, select “Account,” then “Sharing to Other Apps,” and ensure that Facebook is connected.

Can I Share Someone Else’s Instagram Reel On My Facebook Page?

While you can share someone else’s reel on your Instagram story, directly sharing it on your Facebook page isn’t possible. However, you can copy the link to the reel and paste it into a new post on your Facebook page, giving credit to the original creator.

Do I Need a Separate App or Tool For Sharing Reels on Facebook Pages?

No, you don’t need any additional apps or tools to share your Instagram reels on your Facebook page. Simply copy the link to your reel and paste it into a new post on your page.

Why Should I Consider Using Short Videos Like Reels Instead of Just Posting Regular Photos or Updates?

Short videos like reels are more engaging and have the potential to go viral, reaching a larger audience. They allow you to showcase your brand’s personality, products, or services creatively and entertainingly, which can help increase brand awareness and drive traffic to your website or other social media profiles.

Can I Schedule My Reel Posts on Facebook?

Yes, you can use Facebook’s built-in scheduling tool or third-party social media management platforms like Hootsuite or Sprout Social to schedule your reel posts on Facebook.

Can You Schedule Instagram Reel Shares to Facebook in Advance?

Yes, you can use social media management tools like Hootsuite, Sprout Social, or Later to schedule your Instagram reels to be shared on Facebook in advance. This can help you maintain a consistent posting schedule and save time.

How Does Sharing Instagram Reels to Facebook Impact Engagement On Both Platforms?

Sharing your Instagram reels on Facebook can potentially increase engagement on both platforms by exposing your content to a wider audience. This can lead to more likes, comments, shares, and followers, ultimately boosting your overall social media presence.

Is it Possible to Share Instagram Reels Directly to a Facebook Page Instead of a Personal Profile?

Yes, you can share your Instagram reels directly to your Facebook business page. Simply copy the link to your reel and paste it into a new post on your page.

Can You Share Instagram Reels to Multiple Facebook Accounts Simultaneously?

No, Instagram currently doesn’t allow sharing reels to multiple Facebook accounts at once. However, you can manually share your reel to each Facebook account separately.

Does Sharing Instagram Reels to Facebook Affect the Visibility of the Content on Either Platform?

Sharing your Instagram reels on Facebook can potentially increase the visibility of your social media content on both platforms, as it exposes your reels to a new audience. However, the visibility of your shared reels on Facebook will depend on factors like the engagement they receive and the platform’s algorithm.

Conclusion

Sharing your Instagram Reels on Facebook is one of the easiest way to expand your reach, boost engagement, and drive results for your business.

Short videos are popular on social media for being engaging. Follow this guide to use short videos effectively. To create impactful short videos, grab attention from the start. Use dynamic visuals or a striking opening.

Optimize your videos for each platform by tailoring content to fit requirements. Use relevant hashtags on Instagram and create vertical videos for TikTok. Consistency is vital for successful short-form video strategy. Regularly posting new videos keeps your audience engaged.

Engagement with your audience is crucial for fostering a loyal following. Respond to comments, ask for feedback, and encourage user-generated content. Incorporate these strategies to connect with your target audience effectively and achieve marketing goals.

Don’t forget to produce captivating, valuable reels that connect with your audience, optimize them for wider reach, and share them on all your marketing platforms. To boost your social media presence, use Instagram Reels and Facebook effectively.

If you need help, contact Social Think for guidance on strategy and analytics. They will support you in achieving your business goals.