10 Must-Have Real Estate Social Media Calendar Ideas

In today’s fast-paced digital world, social media has become an indispensable tool for real estate professionals looking to expand their reach, generate leads, and build a strong online presence.

At Social Think, we understand the power of social media and the importance of leveraging it effectively to achieve your real estate business goals.

In this comprehensive guide, we’ll walk you through the process of creating a killer social media calendar that will help you stay organized, consistent, and engaging across all your social media platforms.

What’s a Real Estate Social Media Calendar?

A real estate social media calendar is a strategic plan that outlines the content you’ll post on your various social media channels over a specific period. It includes the type of real estate content, the posting schedule, and any relevant details such as images, videos, or links.

Maintaining a well-organized calendar is a great way to keep your social media presence consistent, relevant, and in line with your overall social media marketing strategy.

Getting Started: Choosing the Right Social Media Platforms

Before diving into creating your social media calendar, it’s essential to select the platforms that align with your target audience and business goals.

1. Focus on 1-2 Platforms Where Your Target Audience is Most Active: Rather than spreading yourself thin across multiple social media platforms, concentrate your efforts on the channels where your ideal clients spend the most time. This targeted approach allows you to create more impactful content and build stronger connections with your audience.
2. Facebook and Instagram Are Top Choices For Real Estate: Facebook and Instagram are often the go-to platforms for real estate professionals due to their visual nature and large user base. These platforms provide the perfect opportunities to showcase property listings, share local market insights, and engage with potential clients through features like Facebook Groups and Instagram Stories.
3. Consider Your Strengths and Available Resources: When choosing your social media platforms, consider your strengths and the resources at your disposal. If you’re comfortable creating video content, YouTube might be a great fit for your real estate business. If you excel at writing, a blog or LinkedIn could be more suitable channels to focus on.

10 Creative Real Estate Calendar Ideas

To help you get started with your social media calendar, here are 10 creative content ideas:

1. Property Spotlight Mondays

Each Monday, showcase one of your current listings, highlighting its unique features and benefits. Use attractive images and compelling descriptions to generate interest and encourage potential buyers to reach out for more information.

2. Testimonial Tuesdays

Share testimonials from satisfied clients on Tuesdays to build social proof and credibility. These can be in the form of written quotes, video testimonials, or even user-generated content from happy homeowners.

3. Tips and Tricks Wednesdays

Dedicate Wednesdays to sharing valuable tips and tricks related to the real estate industry or homeownership. This could include advice on preparing a home for sale, navigating the mortgage process, or maintaining a property’s value over time.

4. Throwback Thursdays

Participate in the popular #ThrowbackThursday trend by sharing old photos or stories related to your real estate business or the local community.

This type of nostalgic content can help you connect with your audience on a more personal level and showcase your long-standing presence in the area.

5. Fun Facts Fridays

Share interesting or surprising facts about the real estate industry, your local market, or specific properties on Fridays. This light-hearted content can help break up the more serious or promotional posts in your feed and keep your followers engaged.

6. Small Business Saturday

Show your support for local businesses by featuring a different one each Saturday. This could include restaurants, shops, or service providers in the areas where you sell properties.

By highlighting these businesses, you demonstrate your investment in the community and provide valuable information to potential buyers.

7. Market Update Mondays

Start the week off by sharing updates on the local real estate market, including trends, statistics, or news that may impact buyers and sellers.

This type of content positions you as a knowledgeable resource and helps your followers stay informed about the current market conditions.

8. Video Tours Tuesdays

Use Tuesdays to share video tours of your listings, giving potential buyers a more immersive experience. These videos can showcase the property’s layout, unique features, and surrounding neighborhood, helping viewers envision themselves living in the space.

9. Ask Me Anything (AMA) Wednesdays

Host a weekly “Ask Me Anything” session on Wednesdays, inviting your followers to submit their real estate-related questions. This interactive content format allows you to demonstrate your expertise, address common concerns, and build trust with your audience.

10. Weekend Wanderlust: Virtual Door Knocking

On weekends, share photos or videos of yourself exploring different neighborhoods or properties in your area.

This “virtual door knocking” approach allows you to showcase your local knowledge and give followers a glimpse into the lifestyle and amenities each community offers.

Why Use a Social Media Calendar For Real Estate Marketing?

Using a social media calendar for your real estate business offers numerous benefits, including:

1. Smart Planning: A social media calendar allows you to plan your content, ensuring that your posts are timely, relevant, and in line with your marketing goals. Mapping your content strategy enables you to establish a unified and compelling social media presence that connects with your desired audience.
2. Regular Posting: Consistency is key when it comes to social media marketing. By using a calendar, you can maintain a regular posting schedule, keeping your followers engaged and increasing your visibility on social media platforms.
3. Time Saver: Planning your social media content saves you valuable time in the long run. Instead of scrambling to come up with content ideas on the fly, you can dedicate specific blocks of time to content creation and scheduling, streamlining your social media efforts.
4. Variety in Content: A social media calendar helps you diversify your content mix, ensuring that you’re sharing a variety of posts that cater to different aspects of your real estate business. From property listings and market updates to local events and educational content, a well-balanced content strategy keeps your followers interested and engaged.

What Makes a Killer Social Media Calendar?

A successful social media calendar includes several key elements:

1. Set Your Goals: Before creating your calendar, define your social media goals. Do you want to increase brand awareness, generate leads, or establish yourself as a local real estate expert? Your goals will guide your content strategy and help you measure the success of your efforts.
2. Plan Your Social Media Content: Determine the types of content you want to share on your social media channels. This can include property listings, local market updates, educational posts, testimonials, and behind-the-scenes glimpses into your real estate business. Aim for a mix of informative, entertaining, and promotional content to keep your followers engaged.
3. Posting Frequency: Decide on a posting frequency that works for your business and audience. While consistency is important, avoid overwhelming your followers with too many posts. Aim for a minimum of 3-5 posts per week, adjusting as needed based on your analytics and engagement levels.
4. Monitor and Adjust: Regularly monitor your social media metrics to gauge the performance of your content. Pay attention to engagement rates, reach, and click-through rates to identify what resonates with your audience. Use these insights to refine your content strategy and optimize your social media calendar.
5. Use AI When It Makes Sense: Artificial intelligence tools like chatbots and content generators can help streamline your social media efforts. However, use them judiciously and ensure that the content aligns with your brand voice and values. At Social Think, we believe in leveraging AI to enhance, rather than replace, human creativity and expertise.

Social Media Content Calendar For Different Real Estate Categories

When planning your social media calendar, consider including content from different categories to keep your feed diverse and engaging.

Local Posts

Share content that highlights your local expertise, such as community events, neighborhood guides, or spotlights on local businesses. This type of content demonstrates your knowledge of the area and helps you build relationships with potential clients and fellow community members.

Real Estate Education Posts

Provide valuable information to your followers by sharing educational content related to the real estate industry. This can include tips for first-time homebuyers, explanations of real estate terms, or insights into the home-buying or selling process. By positioning yourself as a knowledgeable resource, you establish trust and credibility with your audience through informative real estate blog posts.

Property Posts

Showcase your current listings and recently sold properties on your social media channels. Use high-quality images and engaging descriptions to capture your followers’ attention and generate interest in the properties. Don’t forget to include relevant hashtags and calls to action to encourage engagement and inquiries.

Real Estate Tips Posts

Share practical tips and advice related to homeownership, home maintenance, or the real estate market. This type of content provides value to your followers and positions you as an expert in your field. Consider creating a content series of tip-based posts to keep your audience coming back for more.

Connect & Interactive Posts

Encourage interaction and engagement with your followers by asking questions, running polls, or hosting Q&A sessions.

This type of content fosters a sense of community and helps you build stronger relationships with your audience. It also provides valuable insights into your followers’ preferences and needs, allowing you to schedule posts regularly and tailor your content accordingly.

Additionally, utilizing social media for interaction and engagement can save time and effort compared to traditional methods such as cold calling and can be further enhanced through the use of digital marketing tools like AI chatbots.

How to Use Content Calendar For Real Estate?

Now that you have a better understanding of what makes a great social media calendar and some content ideas to get you started, let’s dive into the process of actually creating and using your calendar.

1. Plan Your Content Themes: Begin by identifying the main themes or different pillars that will guide your content creation. These could include local market insights, property showcases, educational content, and community engagement. Having a defined set of themes helps to keep your content focused and pertinent to your intended audience.
2. Create a Content Schedule: Next, map out your content schedule, determining how often you’ll post and on which platforms. Consider factors such as your target audience’s preferences, the best times to post for engagement, and your availability to create and manage content. Be realistic in your scheduling to avoid burnout or inconsistency.
3. Brainstorm Content Ideas: With your themes and schedule in place, start brainstorming specific content ideas for each real estate post. Use the content categories and creative ideas mentioned earlier as a starting point, and don’t be afraid to think outside the box. Keep a running list of ideas so you always have a pool of content to draw from when creating your real estate marketing calendar.
4. Create and Publish Your Content: Finally, it’s time to create and publish your content according to your calendar. Use a mix of text, images, videos, and other media to keep your social media posts visually appealing and engaging. Be sure to optimize your content for each platform, using relevant graphics, hashtags, tags, and calls-to-action to maximize reach and engagement.

Best Practices For Real Estate Social Media

Create real estate content posts based on important dates, holidays, events, and trends in the real estate industry. Provide market updates to keep your audience informed and interested.

To make the most of your social media efforts, keep these best practices in mind that most successful real estate businesses use:

1. Be consistent in your posting schedule and brand voice to build a recognizable and trustworthy presence.
2. Engage with your followers by responding to comments, messages, and mentions in a timely and professional manner.
3. Use high-quality visuals, including photos and videos, to showcase properties and capture your audience’s attention.
4. Leverage hashtags to increase your reach and make your content more discoverable to potential clients.
5. Monitor your analytics regularly to track your performance and make data-driven decisions about your content strategy.
6. Collaborate with other local businesses or influencers to expand your reach and build relationships within your community.
7. Stay up-to-date with the latest social media, i.e., Facebook Trends & Instagram Trends and platform updates to ensure your content remains relevant and effective.

FAQ’s:

What is the Most Popular Social Media For Real Estate Agents?

Facebook and Instagram are typically the most popular social media platforms for real estate agents due to their large user base and visual nature. However, the best platform for your business will depend on your specific target audience and marketing goals.

How Often Should You Post on Social Media For Real Estate?

Aim to do a mix of posts at a minimum of 3-5 times per week on your main social media platforms. However, the optimal posting frequency may vary depending on your audience’s preferences and engagement levels. Monitor your analytics to determine what works best for your business.

What Types of Content Generate the Most Engagement?

Visual content, such as images and videos, tends to generate high engagement on social media. Additionally, interactive content like polls, questions, and live videos can encourage followers to actively participate and engage with your brand.

Can Social Media Help in Selling Properties?

Yes, social media can be a powerful tool for generating leads and ultimately selling properties. By showcasing your listings, providing valuable information, and building relationships with potential clients, you can attract interested buyers and guide them through the sales process.

How Do I Measure the ROI of My Social Media Efforts?

To measure the ROI of your social media efforts, track record metrics such as leads generated, website traffic, and conversions that can be directly attributed to your social media campaigns. Use tools like Google Analytics and social media insights to gather data and calculate your return on investment.

Conclusion

Creating a comprehensive real estate social media calendar is essential for staying organized, consistent, and effective in your online marketing efforts.

At Social Think, we’re committed to helping real estate professionals leverage the power of social media to achieve their goals.

Our expertise in social media strategy and analytics, combined with our industry insights, enables us to provide tailored solutions that deliver results.

Whether you’re just starting or looking to take your social media presence to the next level, we’re here to support you every step of the way.

Ready to elevate your real estate social media game?

Contact Social Think today to learn more about our services and how we can help you create a killer social media calendar that drives engagement, generates leads, and positions you for long-term success in the competitive world of real estate.