How to Post Jobs on Facebook for Free: Guide+Strategy+Tips
In today’s competitive job market, businesses are constantly seeking new ways to reach top talent. With over 2.9 billion monthly active users, Facebook has emerged as a powerful tool for job posting and recruitment.
At Social Think, we specialize in social media strategy and analytics to help businesses maximize their online presence and achieve their goals.
In this comprehensive guide, we’ll walk you through the process of posting jobs on Facebook, share best practices, and provide real-world examples to inspire your recruitment efforts.
What is Facebook Jobs?
Facebook Jobs was a feature that allowed businesses to post free job openings directly on their Facebook pages, making it easy for Facebook users who are job seekers to find and apply for positions. However, in 2022, Facebook removed the Jobs tab from business pages, leaving many companies wondering how to leverage the platform for recruitment.
Why Post a Job on Facebook?
Despite the removal of the Jobs tab, Facebook remains an excellent platform for job posting and recruitment. Here’s why:
- Largest Social Media Platform Worldwide: With billions of monthly active users, Facebook provides access to a vast pool of potential candidates. Posting jobs on Facebook allows you to reach a wider audience than traditional job boards or recruitment agencies.
- Recruit Candidates Who Are Loyal to Your Brand: Posting jobs on your Facebook business page allows you to target individuals who already follow and engage with your brand. These candidates are more likely to be familiar with your company’s culture and values, making them a better fit for your organization.
- Facebook Ads to Define and Reach Your Audience: Facebook’s advanced targeting options allow you to define your ideal candidate based on factors such as location, age, interests, and job titles. Creating targeted job ads ensures your job posting reaches the most relevant audience, increasing the likelihood of attracting qualified candidates..
- Find Passive Candidates: Many top talents are not actively seeking new job opportunities but may be open to the right offer.Regularly sharing job postings and showcasing your employer brand on Facebook can help capture the attention of passive candidates and encourage them to consider a career with your company.
- Reach 67% of Passive Candidates. Convert 40% More Apps to Hires: According to a study by us, 67% of job seekers prefer scouting for jobs on Facebook over other social media platforms. Additionally, companies that leverage Facebook for job posting convert 40% more applications to hires compared to traditional recruitment methods.
- Employer Branding: Facebook provides an excellent opportunity to showcase your company culture, values, and employee experiences.Regularly sharing content that highlights your employer brand can help attract candidates who align with your organization’s mission and vision.
- Application Process: While the Jobs tab is no longer available, you can still streamline the application process by directing candidates to your careers page or providing clear instructions on how to apply within your job posting.
How to Post a Job on Facebook?
Now that we’ve established the benefits of posting jobs on Facebook, let’s explore the various methods you can use to share your job openings on the platform.
Method 1: Post Your Job to Your Business Page
Step 1: Create a Company Business Page
If you don’t already have a Facebook business page, creating one is the first step in leveraging the platform for job posting. Your business page serves as a central hub for showcasing your employer brand and engaging with potential candidates.
Step 2: Manage Your Business Page
Ensure your business page is up-to-date with accurate information about your company, including your mission, values, and contact details. Regularly share content that highlights your company culture and employee experiences to attract top talent.
Step 3: Post Your Job
To post a job on your Facebook business page, simply create a new post and include the following information:
- Job title
- Job description
- Qualifications and requirements
- Application instructions
- Expiration date
Use engaging visuals and compelling copy to make your job posting stand out in the news feed. Don’t forget to include relevant hashtags to increase visibility.
Method 2: Post Your Job to Your Personal Page
If you have a strong personal network on Facebook, consider sharing your job posting on your personal page as well. This can help expand the reach of your job opening and encourage your connections to share the opportunity with their own networks.
Method 3: Post Your Job to a Facebook Group
Facebook groups are communities centered around specific interests, industries, or locations. Identify relevant groups where your ideal candidates are likely to be active and share your job posting with the group. Be sure to follow the group’s guidelines and engage with members respectfully.
How Much Does it Cost to Post a Job on Facebook?
Posting a job on Facebook is free. However, if you want to increase the visibility of your job posting, you can choose to boost your post or create a targeted job ad. The cost of Facebook advertising varies depending on factors such as your target audience, ad format, and budget.
On average, the cost-per-click (CPC) for Facebook ads is $0.51, while the cost per thousand views (CPM) is $8.77. Social Think offers structured Facebook ad packages catering to different business needs, with prices starting at $500 per month.
The Benefits of Facebook Job Posting
Posting jobs on Facebook offers several advantages for businesses, including:
- Access to a large and diverse candidate pool
- Ability to target specific demographics and interests
- Opportunity to showcase your employer’s brand
- Streamlined application process
- Cost-effective compared to traditional recruitment methods
The Downsides of a Job Post on Facebook
While Facebook job posting has many benefits, there are also some potential drawbacks to consider:
- Increased competition due to the platform’s vast user base
- Risk of receiving a high volume of unqualified applications
- Potential for fake job postings and scams
- Limited ability to screen candidates based on sensitive information
How Do I Find Facebook Job Postings?
As a job seeker, you can find job postings on Facebook by:
- Following companies you’re interested in working for
- Joining industry-specific or location-based Facebook groups
- Searching for job-related hashtags
- Leveraging your personal network for referrals and recommendations
Recruiting Strategies For Facebook Job Posting
To maximize the effectiveness of your Facebook job posting, consider implementing these recruiting strategies:
- Share Your Job Posting: Encourage your employees to share your job posting on their personal Facebook pages. This can help expand the reach of your job opening and attract candidates who may not be actively following your business page.
- Post an Event: If you’re hosting a job fair or recruitment event, create a Facebook event and invite potential candidates to attend. This can help generate buzz around your hiring efforts and provide an opportunity to engage with candidates in person.
- Create an Ad: As mentioned earlier, creating a targeted Facebook ad can help increase the visibility of your job posting and reach a more specific audience. Use Facebook’s advanced targeting options to define your ideal candidate based on factors such as location, age, interests, and job titles.
- Utilize Facebook Live: Host a live Q&A session on Facebook to answer questions about your job opening and provide insights into your company culture. This can help build trust with potential candidates and showcase your employer brand in a more authentic way.
Tips For Recruiting on Facebook
To ensure your Facebook job posting is effective, follow these best practices:
- Use clear and concise job titles and descriptions
- Include relevant keywords to improve searchability
- Highlight your company culture and values
- Provide clear instructions on how to apply
- Respond to comments and messages in a timely manner
- Monitor your job posting regularly and remove it once the position is filled
Facebook Job Ads Example
To inspire your own Facebook job posting efforts, let’s take a look at some real-world examples from various industries.
Company 1: Tech Startup
A fast-growing tech startup posted a job ad on Facebook targeting software engineers in the San Francisco Bay Area. The ad featured a video showcasing what makes the company a great place to work, highlighting its innovative projects, collaborative work environment, and specific details about the job. By using Facebook’s targeting options, the startup was able to reach a highly qualified pool of candidates and fill the position within two weeks.
Company 2: Marketing Agency
A marketing agency used Facebook to post a job opening for a social media manager. The job ad included a detailed description of the role, required qualifications, and a link to the company’s careers page. The agency also leveraged Facebook groups to share the job posting with relevant communities, resulting in a diverse pool of applicants.
Company 3: Non-Profit Organization
A non-profit organization posted a job ad on Facebook seeking a development director. The ad highlighted the organization’s mission and impact, appealing to candidates who were passionate about making a difference. Sharing the job posting on the organization’s Facebook page and encouraging supporters to share it with their networks helped the non-profit attract highly qualified candidates who aligned with their values.
Company 4: Hospitality Industry
A hotel chain used Facebook to post a job opening for a guest services representative. The job ad featured photos of the hotel’s stunning location and emphasized the company’s commitment to providing exceptional customer service. Targeting the ad to individuals with hospitality experience in the local area, the hotel was able to quickly fill the position with a talented candidate.
FAQ’s:
Is This Facebook Job Posting a Scam?
To avoid falling victim to a job posting scam on Facebook, be cautious of job ads that seem too good to be true, require payment for application or training, or ask for sensitive personal information upfront, especially when a daily budget is not specified. If you suspect a job posting may be a scam, report it to Facebook immediately.
Can I Post a Job Ad on Facebook From My Mobile Phone?
Yes, you can post a job ad on Facebook using the Facebook app on your mobile phone. Simply navigate to your business page, create a new post, and include the necessary job details.
Can I Post a Job on Facebook Without a Business Page?
While it’s recommended to post jobs on your Facebook business page to leverage your employer brand, you can also share job openings on your personal page or in relevant Facebook groups.
How Will Job Seekers Find a Job Post on Facebook?
Job seekers can find your job post on Facebook by following your business page, searching for relevant keywords or hashtags, or being targeted by your job ad based on their interests and demographics.
Conclusion
Facebook is still a great place to post job openings, even though they got rid of the Jobs tab? With so many users and targeting options available, businesses can use Facebook to attract top talent and make the hiring process easier.
Here at Social Think, we love helping companies with their social media strategies and online presence. Whether you’re a small business making your first hire or a big corporation looking to fill multiple positions, our experts can walk you through posting jobs on Facebook and other platforms.
Just follow the tips in this guide and keep up with the latest trends to get the most out of your Facebook job posts and build a strong team. Reach out to Social Think today to see how we can help you reach your recruitment goals through social media!
